tips for buying insurance leads online
overview
In this section we hope to provide you with some tips and general advice for buying insurance leads online. When shopping for insurance leads on the internet, it is very important to look at more than just price. What we are looking for is the best combination of quality in conjunction with price—after all, this is what ultimately determines our ROI (Return on Investment).
An important element of lead quality that should not be neglected is the customer service offered by the lead provider. If you have problems with your leads, or are unclear on something, it’s important that you are able to get the support you need from your chosen lead company. It is equally important that you are able to manage your leads in a straightforward, understandable way, which is why in our reviews we place a lot of emphasis on the lead management interfaces provided by various companies. After all, what good is a lead if you can’t figure out how to use it?
filter your leads
Lead filtering is, without any shadow of a doubt, one of the most important aspects of any insurance lead provider’s product offering. Lead filtering allows you to narrow your lead criteria to help maximize ROI. Nearly all the major insurance lead companies online have a basic set of lead filters that can be applied. The best providers, however, offer custom lead filters. A custom lead filter essentially allows you to filter the leads based on your own, unique criteria. Because lead filtering is so crucial to your success as an agent, we suggest that if any insurance lead provider gives you a tough time when trying to set up custom filters, you simply move on and try another company. This is truly the beauty of the internet – you have access to a number of companies you can choose from, so you don’t have to subject yourself to poor service. We have a number of recommendations on this site, and there are still other companies we have not yet reviewed, so you are by no means stuck with any given provider.
be conscious of the possibility your leads may be over sold
What is “overselling?” Well, some insurance lead companies will provide the same lead to a large number of agents, making it increasingly difficult for any given individual agent to compete. What we are looking for here is pretty straightforward: respectable companies that only sell individual leads to a select, minimal number of agents. This is very important to be aware of because some of the sleazier companies on the web will offer leads at seemingly unbelievable prices. Well, although the leads are legitimate, the reality is that the competition for these leads is so fierce that you would often times be better off paying 5 times the price for 1/10th the competition.
speed of service
Many agents new to working on the web may neglect to consider this aspect of service. When considering a lead provider, it’s important to make sure they provide the leads either in real time, or as close to real time as possible. This ensures fresh leads that are there when you need them – with the right insurance lead companies you won’t ever have to spend time waiting for new leads to come in.
other helpful resources
Some of the online lead providers even go so far as to provide customized sections designed to help agents who use their services be more successful online. As many agents are new to the concept of online marketing, these services can be paramount to success in the modern market place. Thoroughly developed resource sections provide things such as comprehensive tips sections, sales advice, marketing advice, internet-specific guidance and general business tips.
Top 3 Recommended Lead Providers |
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Insure Me5 Free Trial Leads! |
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Hometown QuotesCreated by insurance agents. |
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NetQuoteOne of the largest players in the business. |
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InsuranceLeadzCreated by an insurance agent. |